Q1 2026 · Executive & Leadership Team Meeting
2026: the year of client experience.
This packet is your pre-read. Read it before you arrive. We're here to collaborate, decide, and hold each other accountable — not to update.
$1.44M
Net Income YTD
vs Budget: 88% · −$194K behind
vs Q1 2025: −$248K · −15%
$4.6M
Gross Profit YTD
vs Budget: 89% · −$554K behind
vs Q1 2025: $4.80M LY · −3%
26.8%
Gross Margin
vs Budget: +1.6pts above
vs Q1 2025: 25.2% LY · improved
21st
Year in Business
Revenue: holding consistent
Profitability: trending down
May 2026 · Full Day Meeting
Meeting Agenda
Click any agenda item to read the full context, framing questions, and expected outcome — then add your thoughts before we meet.
9:0020 min
LT Team Expectations — "The Oreo"
Alex Rae
Discussion

As a Leadership Team, we are trying to get clear on what our role actually is and what expectations come with it. The general sentiment right now is unclear — and that ambiguity has a cost. Are we a "seat at the table" when decisions get made, or are we more the middle layer passing things up and down? The "Oreo" metaphor captures it: the cream filling caught between two cookies, holding things together but unclear on what it owns.

This is not about hierarchy — it is about clarity. When leaders do not know what they own, they either overstep or undershoot. Both are costly. We need a shared agreement so everyone can lead with confidence.

Questions to frame the conversation
1When a major decision is being made, what role should LT leaders play — input, influence, or ownership?
2What does it look like when the LT is operating at its best — and what does it look like when it isn't?
3What would need to be true for every LT leader to feel genuinely empowered in their role?
Outcome A shared, written definition of LT role and expectations that everyone in the room can reference going forward. Not aspirational — actual.
💬 Pre-Meeting Thoughts
9:2010 min
Communication — Exec Trip
Alex Rae
Discussion

Varying levels of communication from Exec team members around the recent Exec trip created waves of uncertainty and distrust across the broader leadership group. This is a short, intentional pause to name what happened, hear the impact, and agree on how we want to handle it differently next time.

Five minutes max. The point is acknowledgement and a shared standard for how we communicate decisions and movements going forward — not a re-litigation.

Outcome Acknowledgement of the impact, plus a small set of shared expectations for how Exec communicates with LT going forward.
💬 Pre-Meeting Thoughts
9:3030 min
Financials — Q1 Performance & Variance
Chris
Decision

Review Q1 financial performance and discuss variances from budget. Our revenue has stayed remarkably consistent over time — our profitability has not. That gap, between what we bring in and what we keep, is the conversation we need to have as a leadership team.

Not just a financial update — a strategic reckoning. The people in this room are here because we all hold weight and responsibility in what comes next. This isn't a CFO problem or an Exec problem. It is a company-wide problem that requires company-wide ownership.

Questions to come prepared to answer
1Where in your part of the business are we spending money we shouldn't be — or not spending money we should?
2What would it take for your team to meaningfully improve margin without sacrificing quality or culture?
3What hard decision have we been avoiding that this conversation should finally surface?
4If we held revenue flat and needed to grow net income by 20% — what would you do differently starting Monday?
Outcome Shared understanding of our Q1 financial trajectory, collective agreement on what we are and are not okay with, and at least one committed action each leader takes back to their team.
💬 Pre-Meeting Thoughts
10:0060 min
Client Experience — PBG Presentation
David
Discussion

"Experience is part of what we build." A focused dialogue on what clients actually remember — and whether we are building that experience with the same intentionality we bring to the home itself. We are in our fifth month of the "Year of the Client Experience." The question is no longer whether it matters. The question is what we are each personally doing about it.

The frame: Needs earn satisfaction. Delights build loyalty. Most of our energy goes into meeting needs (quality, schedule, budget, communication) — which is the floor, not the ceiling. The gap between what clients expect and what they never expected is where loyalty lives. We are asking: what does that gap look like in our business right now, and what are we doing to close it?

Questions to come prepared to answer
1What percentage of your clients would hire you again — before the project is finished?
2What is the one moment in our current client journey where we consistently underdeliver — and why haven't we fixed it?
3Name one thing you do that clients love but never expected. Not what you promised — what you gave away.
4What does "consistent communication and a shared voice" actually look like in your world right now?
Outcome Agreement on the one moment in our client journey we fix first, who owns it, and a 30-day deadline. Not a list of five. One.
💬 Pre-Meeting Thoughts
11:0030 min
Building Our Future
David
Discussion

If you were out for 60 days starting tomorrow — not harder, not slower, but actually out — what breaks? Not what would be difficult. What would genuinely fall apart because only you know how to do it, only you have the relationship, only you hold the context?

That answer is your single point of failure. Every leader in this room has one. The goal of this conversation is not to embarrass anyone — it is to make us more resilient as a company. The leaders who are most valuable are the ones who have built teams and systems that do not depend on them personally being present.

Come prepared to answer
1Name your top one or two single points of failure — on yourself or on your team.
2What is the one documentation, cross-training, or delegation action you commit to in the next 60 days?
3What would need to be true for your team to run confidently for a month without you?
Outcome Every leader identifies their top single point of failure and commits publicly to one documentation, cross-training, or delegation action in the next 60 days.
💬 Pre-Meeting Thoughts
11:3030 min
Growth Tension
David
Decision

We cannot optimize for everything simultaneously. Right now, we are implicitly trying to — and the financial results reflect that tension. This conversation asks us to get explicit about which scenario we are actually building toward, so that every planning, hiring, and investment decision gets made against a clear target instead of a vague aspiration.

Two scenarios on the table. We need to agree on one before we leave today.

Two scenarios — which are we building toward?
ADouble volume. What breaks first? Name the specific system, person, or process that cannot handle it. What do we have to build before this is possible?
BHold volume, double net income. What would we have to stop doing? What would we say no to? What does that require from each of us?
CCome prepared to argue for one. Not both. Not "it depends." One scenario, with your reasoning.
Outcome A shared answer to which scenario we are building toward in the next 12 months, so planning and hiring decisions get made against a real target.
💬 Pre-Meeting Thoughts
12:0030 min
Lunch — Spouzon
Already ordered
Break
12:3060 min
AI — Agents, Tools & Strategy
Chase & Chris
Discussion

AI should be consuming at least 25% of our company's collective thinking and effort right now. It is not a technology project — it is a business transformation. We have agents live (Bishop, Robbie, Flynn, Friday), we have an AI-rolled-out accounting team, we have Togal on estimating, and we have Utopia giving leadership real-time visibility into architecture capacity. That is real. And it is just the beginning.

This session covers progress on strategic initiatives and key milestones — where we are, where we are going, and the decision about platforms. ChatGPT vs. Claude — should we be paying for both? What does it look like for every leader in this room to be actively using AI as a competitive advantage rather than a curiosity? And how do we build accountability for that?

Questions to come prepared to answer
1What is one repetitive task in your world that an agent could handle — and what's stopping you from building that?
2Are you using AI daily? If not — what would make it part of your actual workflow?
3Should we standardize on Claude, ChatGPT, or both? What's your read?
4What does it look like if we actually allocate 25% of our company's effort to AI this year — and what does that displace?
Outcome A platform decision (Claude, ChatGPT, or both), a shared commitment to AI adoption expectations by role, and at least one new agent or automation each leader commits to building in the next 60 days.
💬 Pre-Meeting Thoughts
Pre-Read · All Members
Member Updates
Scores 1–10. Business / Family / Personal = wellbeing. Stress = 1 calm → 10 high. Click any card for the full update.

Business Unit Updates

Key highlights from each BU heading into Q1 2026. Leave questions — we'll see them before the meeting.

Chad & Stephen O.
PMH operating income through Q1 up 137% YoY
New Vail office open in Eagle Vail — Turner's team excelling
Remodel groove found — whole team bought in and excited
Togal AI for plan takeoffs — saving time on estimates immediately
Spring/mid-summer starts fewer than desired — pipeline focus needed
Adrienne & Jess
Brand momentum: new brochure, On Location pieces, personalized microsites scaling
Montana (Teton Heritage Builder) and Vail Valley actively in development
Asana Wave 1 power users live; Wave 2 launched; Wave 3 kicking off
Growth matrix for design team underway — clear role definitions and career paths
Team dynamics calm and positive; new client relationships coming in strong
Collective ArchitectureZane & Mikki
Luxe RED Award — second year in a row (Ruiz Galindo project)
BHH 50th anniversary: light rebrand, refreshed logo, fall celebration planned
Utopia web platform launched — real-time visibility into labor, capacity, projections
Marmon Residence (Steamboat) wrapped — one of best delivered recently
Pipeline slow — brand momentum must convert to contracted work near-term
Russ, Kim & Stephen T.
Despite historic low snow, outperformed competitors — worst month only −7% vs −10–25% for peers
Moving into Vail — starting with HomeCare, expanding from there
Six figures in software costs eliminated by year-end 2025
Branded bulk laundry inventory designed and ordered
Post-Covid owner acquisition opportunity this summer — similar to 2020–21
Marketing & StrategyChase & Alex Rae
P&C-led initial culture interviews going well — saving time for hiring managers
Agents + AI producing great work — Chase and Linsey keeping us at the forefront
Growth Matrix Phase 1 complete — gathering real-time feedback this meeting
Proud of hard, honest culture conversations — how we show up and support each other
RJ turns ONE on 4/29!
Finance & AccountingAmy & Linsey
Ryan onboard — immediately contributing, deep diving PK and Lodging financials
Natalie welcomed baby Jade! On maternity leave — 3 months minimum
AI rollout complete — team has Claude/Robbie; automated draw emails, KIP invoices, owner markups
Department culture improving; bottlenecks clearing; team stabilizing
Concern: Asana momentum shouldn't be eclipsed by AI shiny-object syndrome
PBG Spring 2026 · Chris Renner & David Rynes
Experience is part of what we build.
A 90-minute dialogue on what clients actually remember. The question is whether we're building the experience with the same intentionality as the home.
"The moment you stop being obsessed with the customer, that's the beginning of the end." — Jeff Bezos
01
It is Designed
Intentional, not accidental. Every touchpoint is a choice.
02
It is Delivered
By people, not programs. Technology supports; people decide.
03
It is Tested
Every single client, every single time. No exceptions.

Needs → Satisfaction

What clients expect: quality craftsmanship, schedule discipline, honest budget, responsive communication, clean jobsites. Meeting these earns satisfaction. These are the floor, not the ceiling.

Delights → Loyalty

What clients never expected: personal recognition, unprompted memory, small specific gestures, emotional reassurance in hard moments, being known — not just served. These build loyalty that lasts.

The Experience Gap

What % of your clients would hire you again? Most answer confidently. What % would hire you again before the project finishes? That gap is the opportunity. We're in the experience business now.

Year of the Client Experience

"We're now in our fifth month. What does it mean to you? What are YOU doing to obsess about clients? I see the opportunity for consistent communication, a shared voice, and intentional follow-through from every team." — David

The Showroom — Client Experience Specialist Role

The role is built around a single principle: you are not the front desk — you are the gateway. Before clients meet their architect, builder, or designer, they meet this person. Whatever they feel in those first thirty seconds shapes everything that follows. The guide establishes that the warmth delivered in the showroom is not improvised — it is the front edge of a disciplined, system-driven process.

The training pathway covers five phases: Presence & First Impressions, Connection Through Curiosity, Understanding & Direction, Confident Guiding (knowing who to connect to, not knowing everything), and Creating Momentum so no one leaves without a clear next step. Four non-negotiables anchor the role: warmth by default, full presence when anyone is in the room, genuine curiosity about every person who walks in, and ownership of the front of house without being asked.

The guide also covers the full brand routing reference — which conversations belong to PMH, Collective Design, Collective Architecture, Pinnacle Lodging, and VisitBreck — so the specialist can connect people with confidence to the right team, every time. The goal: every person who walks in is acknowledged immediately, feels welcomed and valued, and leaves with a clear next step. No one falls through the cracks.

Strategic Priority · 2026
The State of AI at Pinnacle.
"AI is not optional. This is the single most important thing we can be discussing, and should be consuming at least 25% of our entire company efforts." — Chris Renner

Eight weeks in. A real start on something that compounds.

Pinnacle's AI build-out has three parts: broader access to widely helpful tools like ChatGPT; paid point tools specific to unique outcomes; and custom autonomous agents built inside our organization. This report gives the ELT a clear-eyed read on the broader landscape, an honest account of where we stand and what we've built, and makes a case for how to think about the next twelve months.

The short version: AI is moving faster than most organizations can track, which requires imperfect experimentation. Pinnacle has made a real start. The window to build a durable competitive advantage is open — and early learnings allow us to not only get ahead, but be better prepared as these solutions rapidly mature.

Part I — The Macro: What Is Actually Happening

Four specific things happened in the last eighteen months that are not incremental. Each one changes what's possible for a company like Pinnacle.

AI crossed the threshold from tool to agent.

Around mid-2024, AI was primarily a question-answering system. That paradigm has fundamentally shifted. AI agents today don't just answer questions — they take actions. They read files, write code, call APIs, send emails, manage databases, and execute multi-step workflows without human intervention. The "chatbot" era is over. The "autonomous coworker" era has begun.

The cost curve collapsed.

Running sophisticated AI that cost thousands of dollars in early 2024 costs cents today. The calculus on "is it worth building this?" has fundamentally changed. Tools we would have had to pay a vendor to build, we are now building ourselves — and in multiple instances, we have already done exactly that.

Context windows exploded.

Leading AI models can now process over a million tokens in a single pass — the equivalent of a full year of company email history, an entire legal case file, or every client budget workbook Pinnacle has ever produced. This changes what AI can reason about. It's not just faster. It can hold a massive amount of information at once.

Quality is massively different.

Leading models are now scoring at the equivalent of a PhD across most knowledge domains. Many of us experimented with ChatGPT a year ago and found it novel but untrustworthy. That gap has largely closed. The models Pinnacle's agents run on today are in a different category entirely from eighteen months ago.

The One Macro Takeaway

AI capabilities have been on a relentless ~6 month exponential curve for years. What seemed like a fun toy 18 months ago has doubled in capabilities three times since. It's not slowing down. We are in the clunky dial-up era of these agents — capable enough to get real work done, but their capabilities will double again within the next year. The question: at which layer is our team operating, and are we moving fast enough?

Part II — Three Layers: How Pinnacle Uses AI

These are not three separate investments — they're a reinforcing architecture. Fluency at each layer makes the next one more powerful.

Layer One — Broad Access to General-Purpose AI

Giving people across the organization access to tools like ChatGPT and Claude. Roughly a third of our org actively uses these. The challenge: most people open it once, find it underwhelming, and rarely return. What broad access buys us is AI fluency at the organizational level — and fluency today makes directing agents dramatically easier in twelve months.

Layer Two — Point Tools for Specific Outcomes

AI tools built to do one specific thing extremely well. Current example: AI coding tools for client-facing web experiences — what previously cost thousands in agency time now takes an afternoon. Currently the highest-return layer. But left unmanaged, every department acquires its own tools and you end up with fragmented stack, no data flow, and unclear cumulative ROI. Active governance required.

Layer Three — Custom Autonomous Agents

Systems that know Pinnacle's data, understand our brands, have access to our systems, and can take multi-step actions autonomously. Robbie, Friday, Bishop, and Flynn are this layer. Not available to any competitor who just pays a subscription. Most organizationally demanding — requires clean data, clear workflow thinking, and someone who can translate business process into technical specification.

What Has Actually Been Built (March – April 2026)

Eight weeks in. These are not prototypes — they are in production.

Finance & Accounting · Robbie

Invoice Automation — Live & Running

Two complete monthly billing workflows are automated. Collective Design: 66+ client drafts, personalized salutations, correct payment links, Randi's signature, routed to Outlook drafts — triggered by a single email. PMH draw invoices do the same for Maddy, with CC routing to each project's PM, Stephen, and Turner. First live run: zero failures on 66 drafts.

Finance & Accounting · Robbie

Client Budget Database — 36 Clients Live

Thirty-six active and historical PMH clients now have full budget history — original budget, change orders, current budget, monthly draw actuals — in a structured database with query-ready views. Real-time budget vs. actual reporting across every active job, without opening a single spreadsheet.

Finance & Accounting · Robbie

QuickBooks Sync — $4,000/Year Saved

Replaced a $4,000/year data connector with a custom QuickBooks Desktop SDK integration. All 25 QB tables now sync to Azure SQL — 261,602 time entries, full invoice history, item data. The vendor license has been eliminated.

Finance & Accounting · Robbie

Labor Reclassification — Automated

Monthly comparison between prior-period and current-period QuickBooks timesheets for TPC and BHH. Produces the journal entry upload file and side-by-side comparison workbook automatically. Amy owns the output; Robbie owns the creation.

All Teams · Robbie

Salesforce Data Mirror — 32K Accounts

32,297 accounts, 8,834 contacts, 3,250 leads, 116,408 tasks synced to Azure SQL. Cross-referencing a client's invoice history with their CRM activity — or building a full-funnel view from lead to project completion — is now possible without custom Salesforce reports.

Legal · Robbie

Case Management Support — Two Active Matters

On two active legal matters, structured forensic workbooks are built, Dropbox folders organized, and over 1,300 emails indexed and hyperlinked for discovery. Asa has a dramatically better-organized body of evidence going into each CDARA and arbitration proceeding.

Marketing · Friday

SEO & Google Performance

Friday is taking over SEO monitoring and Google performance work previously outsourced. The intent: stop paying external vendors for work that doesn't move the needle, and build an internal agent that knows our brands and can act on what it sees.

Infrastructure · All Agents

Multi-Agent Architecture Running

Robbie, Friday, Bishop, and Flynn are distinct agents on the same infrastructure — separate context, different integrations, different team assignments. An agent registry, access control matrix, brand voice guides, and a setup protocol for new agents are all live in Dropbox.

The Honest Assessment

The automations live so far are primarily reactive replacements — AI doing things a human used to do, triggered by a human event. The next tier is proactive AI — systems that monitor, flag, initiate, and recommend without waiting to be asked. That's where the step-change in business value lives.

Two Ways We Use AI

AI Agents — Recurring Process Work

Purpose-built for your specific workflows, data, and context. Handles recurring tasks on a schedule or trigger — the same way every time — without being prompted from scratch. A team member that never sleeps, never forgets the process, and never has a bad week.

Best for: Anything that happens repeatedly — weekly reports, invoice processing, owner communications, data pulls. Agents bring consistency and free your team for judgment-level work.

Large Language Models — On-Demand Thinking

General-purpose AI you interact with conversationally. You bring a question, document, draft, or problem — and it thinks through it with you. No ongoing memory of your business unless you give it context each time.

Best for: One-off analysis, writing, research, brainstorming, summarizing documents, preparing for meetings. Value comes from how well you prompt it and how much context you provide.

Our TPC Agents

Each agent is named, purpose-built, and deployed to handle specific recurring workflows. Not general AI tools — they know our processes, formats, and standards.

Pinnacle Lodging

Bishop

Lodging's dedicated operations agent. Handles recurring workflows — owner communications, reporting, routine coordination — that previously required manual effort every cycle.

Finance & Accounting

Robbie

Already automating draw and invoice emails, KIP printer invoices, lodging owner markups, QB data sync, and PK financial reports. Amy's team can now focus on judgment-level financial work instead of repetitive formatting and sending.

Project Development · David

Flynn

David's agent — research, documentation, client coordination. Still determining the right structure: department-specific or individual. Making progress on the right company implementation.

Marketing & Strategy

Friday

Content creation, campaign workflows, client microsite production, SEO monitoring, and strategic communications at a pace and scale that would not be possible with headcount alone.

ChatGPT vs. Claude — Should We Pay for Both?

ChatGPT (OpenAI)

Strengths: Extremely capable, broad knowledge, strong at coding and data analysis. Large plugin ecosystem. GPT-4o excellent at image understanding and voice. Many people's first AI experience — widely familiar.

Paid ($20–$25/user/mo): GPT-4o, DALL-E image gen, voice mode, data analysis, memory.

Best for TPC: Teams already using it, visual/image tasks, anyone who prefers its interface.

Claude (Anthropic)

Strengths: Exceptional at long-form writing, nuanced reasoning, complex instructions. Handles very large documents in one context window. Most natural, human-sounding text. Powers Robbie, Bishop, Flynn, and Friday.

Paid ($20–$25/user/mo): Sonnet and Opus, extended context, file analysis, memory, Projects for persistent context.

Best for TPC: Writing, communications, document analysis, agent infrastructure, anywhere tone and nuance matter.

Discussion Point

Do we need both? They are genuinely different tools with different strengths. For a company our size building agents on Claude and using LLMs for writing and analysis, Claude is the core platform. ChatGPT adds value for teams who prefer it or need image generation. The question: do we standardize on one, or pay for both selectively by role? At $20–25/user/month, the decision is less about cost and more about whether we want one consistent platform or a best-tool-per-task approach.

Part III — Four Things the ELT Should Have an Informed Position On

1. The AI Infrastructure Race Is Underway

The firms that will lead in luxury residential construction and mountain destination hospitality will be the ones with the best operational infrastructure. AI is the infrastructure race. Infrastructure compounds. A client budget database built today becomes more valuable with every client added. The firms starting in 2026 will have a 3–5 year head start on those who wait.

2. Client Experience Is Being Redefined

AI doesn't replace the relationship — it equips the human delivering it with better information, less friction, and more consistent execution. AI should free up time for more personalized touch, not less. The goal is never the machine doing the relationship. The goal is the machine handling everything else so the relationship gets more human attention.

3. The Talent Question Has a Clock

The AI skills gap is real and widening. Amy said it exactly right: "AI won't replace my job, but someone who can effectively use AI may." Pinnacle has early adopters and teams that haven't meaningfully engaged yet. The question: organic adoption, or deliberate company-wide investment in AI fluency?

4. Data Quality Is the Hidden Bottleneck

Every AI capability runs on data. The quality of AI output is bounded by the quality of data underneath it. In the last eight weeks: incomplete client email records, QB data that doesn't match Dropbox, CRM accounts not linked to QB customers. None catastrophic. All friction. Data hygiene pays compound interest in AI effectiveness.

Part IV — The Next Twelve Months

Tier 1 — Complete the Foundation · Q2 2026

  • Broaden access across all 3 layers
  • Governance and consolidation of point solutions
  • Continued data clean-up and integration
  • Decisions on team-level AI learning investment

Tier 2 — Intelligence Layer · Q3 2026

  • Job-level financial intelligence — budget vs. actual by cost code
  • Proactive monitoring — Robbie flags anomalies before anyone asks
  • Marketing AI activation — 8 transformation workstreams ready
  • Move from reactive automation to proactive intelligence

Tier 3 — Cross-Brand · Q4 2026

  • Agent expansion — Construction Finance, Field Ops, HR, Architecture, Lodging
  • Cross-brand synthesis — construction client who's also a design candidate
  • Full-funnel visibility from lead to project completion to homecare
  • The framework is built. The population of agents is the work.
The Deeper Frame

Every work process at Pinnacle is made of information flows. Budgets compiled, invoices sent, emails routed, documents organized, clients updated, subcontractors coordinated. Every one of those flows has historically required human attention at each step. AI doesn't eliminate the human — but it removes the need for a human to be the flow. The human's role becomes judgment, relationship, and direction. That shift, done well, changes what's possible.

History & What the Future Holds · Led by Chris
Our Financial Reality
Revenue has stayed remarkably consistent. Profitability hasn't. The people in this room carry the weight and responsibility of what comes next — and it's going to take a village to make it happen. What are we okay with? What do we want to spend money on? What hard decisions are we willing to lead?
YTD Q1 2026 — Net Income Snapshot

Every metric shown against both budget and last year — a standalone number tells you nothing.

Net Income YTD
$1.44M
vs Budget: 88% · −$194K behind
vs Q1 2025: $1.69M LY · −$248K · −15%
Net Operating Income
$1.43M
vs Budget: 89% · −$179K behind
vs Q1 2025: $1.30M LY · +$125K · +10%
Gross Profit
$4.6M
vs Budget: 89% · −$554K behind
vs Q1 2025: $4.80M LY · −$166K · −3%
Gross Margin %
26.8%
vs Budget: Above 25.2% budget · +1.6pts
vs Q1 2025: 25.2% LY · +1.6pts improvement
Total Revenue YTD
$17.3M
vs Budget: 79% · −$4.7M behind
vs Q1 2025: $19.0M LY · −$1.7M · −9%
Overhead Expenses
$3.2M
vs Budget: 90% · $376K under budget
vs Q1 2025: $3.49M LY · −$291K · −8%
Net Income by Business Unit — YTD vs Budget vs Last Year

The full picture: where are we ahead? Where are we behind? Both relative to our plan and to last year.

Business Unit NOI YTD 2026 NOI Budget vs Budget NOI Q1 2025 vs Last Year
Pinnacle Mountain Homes $520,987 $609,300 −$88K · −14% $225,030 +$296K · +132%
Collective Design (−$41,531) (−$17,000) −$25K worse than plan $30,241 −$72K · −237%
Collective Architecture (−$55,880) (−$44,300) −$12K worse than plan (−$16,072) −$40K · worse
Pinnacle Lodging $1,003,895 $1,058,000 −$54K · −5% $1,063,442 −$60K · −6%
Total TPC $1,427,471 $1,606,000 −$179K · −11% $1,302,641 +$125K · +10%
Revenue by Business Unit — Context for the Conversation
Business Unit Revenue YTD 2026 Budget vs Budget Revenue Q1 2025 vs Last Year Gross Profit
Pinnacle Mountain Homes $8,001,577 $10,842,500 −$2.84M · −26% $7,990,268 +$11K · flat $1,339,616
Collective Design $768,832 $1,098,300 −$329K · −30% $1,426,816 −$658K · −46% $377,481
Collective Architecture $658,319 $800,000 −$142K · −18% $734,627 −$76K · −10% $365,516
Pinnacle Lodging $7,863,393 $9,277,800 −$1.41M · −15% $8,877,499 −$1.01M · −11% $2,547,822
Total TPC $17,292,120 $22,018,600 −$4.73M · −21% $19,029,211 −$1.74M · −9% $4,630,435
The Conversation We Need to Have
"Our revenue has stayed remarkably consistent. Our profitability hasn't. The people in this room hold the weight and responsibility of making the future better — and it's going to take a village."
Questions for the Room
  • What are we actually okay spending money on — and what aren't we?
  • Where are we adding cost without adding value?
  • What hard decisions have we been avoiding that we need to make?
What We're Deciding Together
  • How do we want to continue earning money going forward?
  • What's our answer to the profitability trend — and who owns it?
  • How do we lead from the top in a way that makes this real?

Financial Commentary

Reactions, questions, and thoughts — visible to the whole team before the meeting.

No comments yet
2026 Progress · Ongoing Initiatives
Project Updates
Where we are on the three strategic initiatives underway across the company. Read before the meeting.
Asks & Decisions Needed
Best Places to Work Colorado — ELT Commitment
Chase Nelson · Marketing & Strategy
Awareness

We have an upcoming Best Places to Work Colorado award we'll be submitting in the June time frame. Last year we won the Outside Best Places to Work — these culture awards have had real, measurable payoff in recruitment. Anecdotally, candidates have referenced the Outside award unprompted in marketing-team interviews.

This is a marketing-driven activity, not a People & Culture one. Marketing will own consistent communication leading up to the survey. There will also be a brief reminder over the Denver weekend since it falls inside the survey window.

How it scores: 75% of the weight comes from the survey itself. We never see individual responses, so people can be completely candid. The higher the participation rate, the higher our score. The other 25% comes from a research-driven program review by Best Companies Group of practices, programs, and benefits.

What I'm asking ELT for
  1. Awareness, and personal commitment to take the survey ourselves.
  2. Priming the positive for our teams leading up. We can't tell people what to say — but we should be talking about how important and positive these awards are for our brands.
  3. High encouragement during the survey period itself, so we maximize participation.
Crucial Conversations — Path Forward
Jess Short · Director of Design Operations
Decision

What it is: A widely adopted communication framework for navigating high-stakes, emotionally charged, or high-impact conversations. Skills covered include speaking honestly without creating defensiveness, staying grounded under pressure, creating psychological safety, and aligning around shared goals when perspectives differ. Used by Red Hat and others to strengthen leadership alignment and reduce communication breakdowns that hurt performance.

Option 1 — Lowest Lift
$200–$750 total ($20–$75 / person)

Book + internal discussion. Read Crucial Conversations as a leadership team, host a few guided discussions around the key concepts, identify where these principles show up (or don't) in our culture today. Optionally pilot inside a smaller team.

Goal: shared language and awareness, no significant cost. The easiest "yes."

Option 2 — Moderate Investment
$2,500–$5,000 ($250–$500 / person)

Self-paced course or materials license, plus a facilitated session. Combine pre-reading with a structured workshop (virtual or in-person) and focus on practical application within our real scenarios.

Goal: move from awareness to behavior change with some external guidance.

Option 3 — Full Program
Custom quote

Formal Crucial Conversations training for leadership (and potentially broader teams). Certified facilitators, structured curriculum, ongoing reinforcement tools and follow-up sessions.

Goal: embed a consistent communication model across the organization.

Decision needed

Are we aligned that strengthening how we handle crucial conversations is a priority? If so — do we want to start small (book + discussion), explore a more structured experience, or commit to a formal program?

The value is directly tied to commitment and consistency. This only works if, as a leadership team, we're willing to actively practice and model it.

Updates & Things You Need to Know

PL — Second Opinion · Homeowner Acquisition

Campaign collateral and content finalized. Video approved Apr 16 (Emily / Alex). Direct mailer box shipped Apr 20 (Colleen / Emily). Landing page live Apr 21 at secondopinion.pinnaclelodging.com (Corinne). Boxes confirmed sent Apr 20; Russ, Stephen, and Ann notified Apr 21. Follow-up emails to Ann for review Apr 23, deployment May 1. Initial performance snapshot due Apr 30 (QR codes, landing page analytics, call data). PPC has generated 2–3 leads as of Apr 20.

Defensive content: "Perspective Over Projections" blog Apr 29 (Colleen). "Marketing Differently" blog in development, due Apr 30. "Defensive VB Marketing" email scheduled May 1.

CD — BD Boxes, Reimagined

Custom packaging samples received and approved. Structural sample received Apr 29 (Tiera) — customs delays cleared, quality confirmed. Pattern finalized Apr 28 with positive feedback from Gretchen. CMYK design sample in progress next. Note cards with logo and custom ribbon bulk-ordered Apr 22. Bulk exterior boxes in coordination with UPS as of Apr 29. Final interior box/inserts on hold pending structural sample approval, target May 8.

Brochure: Final packets ordered Apr 20 (Tiera, Gretchen, Morrell). Biz Packet Revamp completed Apr 18. Boxes piecing together May 29; stakeholder launch June 4.

Weight of Words

Alex Rae · Awareness

As leaders, what we say sticks more than we might realize. I have gotten feedback that some comments are making a negative impact. I want to give everyone the opportunity to pause before speaking — especially on broad-brush topics like religion and politics. Speak in the positive vs. the negative.

Looking for awareness, not a decision.

Meeting Standards

Mikki · Shared visibility

Meeting standards have been discussed in pockets, and it would be valuable to have shared visibility. This is what we shared with the Arch team: how do we cultivate positive meeting culture? Outcomes shared beforehand, show up prepared, start and end on time, respect each other's time. This is a shared responsibility, up and down — please help keep us accountable.

Hoping for: a small set of shared expectations for how we prepare for and show up to meetings, so our time together is consistently effective, respectful, and outcome-driven.

Asana — Implementation Update

We continue to make strong, visible progress in the rollout of Asana as our unified work management platform.

Wave 1 · Live
HR · Tech · Marketing · Accounting

Successfully transitioned from pilot to consistent daily use. Adoption has been seamless — teams are operating independently and already realizing efficiency gains.

Wave 2 · Onboarding
Construction Ops · PMH · Business Development

Launched and actively onboarding. Adoption here has been more variable, largely due to competing priorities and less dedicated time for process buildout and refinement.

Wave 3 · Kicking Off
CA · BHH

Kicking off this week, signaling continued momentum across the organization.

While implementation has not been uniform across all groups, overall engagement remains strong and continues to build. Teams in Wave 1 are not only sustaining usage, but actively supporting and encouraging broader adoption — particularly around cross-functional collaboration and intercompany project visibility.

As part of this evolution, we are also actively evaluating the broader technology landscape, including the rapid advancement of AI and the potential for future internal tools. These conversations are intentional and forward-looking; however, they are not slowing our current direction.

We remain fully committed to Asana in the near term and are continuing to invest in its adoption and integration across teams. Importantly, the work being done now — process design, workflow clarity, and operational alignment — is foundational. Regardless of future platform decisions, this infrastructure will carry forward and is not considered a sunk cost.

Looking ahead: continued success will depend on consistent engagement at all levels. Ongoing encouragement from leadership to utilize and evolve workflows within Asana will be key to accelerating adoption, strengthening cross-team coordination, and unlocking the full efficiency gains of a shared system.

Growth Matrix — Spring Reviews and beyond.

As we move into spring reviews, we are continuing to build consistency and clarity around how we support employee growth and development across the organization.

Several teams have already begun implementing the Growth Matrix (Marketing), while others are preparing for rollout (Accounting), and some have partially adopted elements within their departments. This phased approach has allowed us to test, refine, and better understand how the tool supports both leaders and team members in meaningful ways.

The intent of the Growth Matrix is simple but important

To provide employees with a clear, structured path for growth — outlining expectations, skill development, and how progression connects to both professional advancement and compensation.

Current Focus
  • Department leaders are finalizing role-specific growth paths and language to ensure clarity and alignment within their teams.
  • Ensuring consistency in how expectations, competencies, and progression are defined across departments.
  • Preparing leaders to confidently communicate the purpose and value of the matrix with their teams.

Once departmental frameworks are finalized, leaders will partner with Alex Rae to align on rollout strategy and communication. This step is critical in ensuring the tool is introduced in a way that builds understanding, trust, and engagement — not just compliance.

Why this matters — this work strengthens our ability to
  • Create transparency around growth and expectations.
  • Support more consistent and objective performance conversations.
  • Empower employees to take ownership of their development.
  • Align compensation progression with demonstrated growth and contribution.

Our goal is not just to implement a tool, but to reinforce a culture where growth is clearly defined, actively supported, and consistently communicated across the organization.

The 4 P's — 2026 Goal Framework

Our four pillars cascade from TPC → Business Unit → Department → Individual. Every goal connects back to one of these four.

People

Grow & Retain

Dynamic environment focused on growth and inclusivity. Training, leadership opportunities, and support systems.

Employee Retention
Annual
Satisfaction Scores
Survey
Profit

Grow Revenue & Margin

Profitability through strategic expansion, cost control, and operational improvements. Focus on revenue growth and client retention.

Gross Margin
26.8%
Revenue vs Budget
79%
Process

Streamline & Automate

Enhanced project management, AI integration, and standardized operations to reduce costs and improve delivery.

Asana Adoption
Wave 3
AI Integration
Active
Product

Broaden & Elevate

Brand recognition in Vail, Steamboat, Big Sky, and Montana. Market presence and competitive differentiation through experience.

Market Expansion
Active
Client Satisfaction
Track
Coming Out of This Meeting
Action Items
Expected decisions and follow-up owners for the May 2026 meeting. Update after the meeting.
1
Decision

Double Volume or Double Margin?

Agree on which of the two scenarios we are actually building toward in the next 12 months so planning and hiring decisions get made against a target.

David · Whole Group
2
Decision

Client Experience — Fix One Moment

Agree on the one moment in our client journey we fix first. Who owns it. 30-day deadline to bring a redesigned version back. Not a list of five — one.

David
3
Decision

Building Our Future — Single Points of Failure

Every leader commits to one documentation, cross-training, or delegation action in the next 60 days based on their identified single point of failure.

All Leaders
4
Discussion

LT Team Role Clarity

Align on expectations for the Leadership Team's role — decision-making seat vs. middle layer. Eliminate the "Oreo cream filling" ambiguity.

Alex Rae · Exec Team
5
Decision

AI Company Retreat — Approve or Table

Chris proposed an all-day AI company retreat to identify, prioritize, and activate AI at every level. Discuss and decide whether to pursue in 2026.

Chris
6
Update

Growth Matrix — Ratify & Next Steps

Gather real-time feedback from the group. Align on how we evolve it together and set rollout expectations for all teams.

Linsey / Alex Rae
7
Awareness

Weight of Words

As leaders, our words carry more weight than we realize. Pause before speaking — especially on broad topics. Speak in the positive.

Alex Rae
8
Awareness

Meeting Standards — Shared Expectations

Small set of shared norms: outcomes shared beforehand, show up prepared, start and end on time, respect each other's time. A shared responsibility up and down.

Mikki · All

Looking Ahead

Next ELT MeetingAugust 2026
Jack Renner & Gracie — WeddingJuly 2026
BHH 50th Anniversary CelebrationFall 2026
Chris & Jack — Breckenridge after Austin home completesSeptember / October 2026
Adrienne — Solo Hyrox NYCJune 2026
Dave & Adrienne — 25th AnniversarySeptember 2026
Turner — Whistler trip with BriJune 2026
Tyler — Baby Girl #2 arrivingAugust 2026
Linsey — High Lonesome 1002026
Pre-Meeting · Open to All
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